Marketing
Marketing agency performance scorecard
Use this template as a starting point. Adjust weights to match your procurement policy and what success looks like.
Weighted out of 1000–5 scoringPDF-ready
Scorecard preview
Marketing agency performance scorecard
Vendor: Example Co.
Results & ROI30%
Communication cadence15%
Strategy & planning15%
Execution quality15%
Reporting clarity15%
Rate each criterion 0–5 and track the weighted total out of 100 for stakeholder reviews.
Criteria and weights
Weighted score out of 100Results & ROI30%
Communication cadence15%
Strategy & planning15%
Execution quality15%
Reporting clarity15%
Cost fairness10%