Marketing
Marketing agency performance scorecard
Use this template as a starting point. Adjust weights to match your procurement policy and what success looks like.
Criteria and weights
Weighted score out of 100Results & ROI
Weight 30%
Communication cadence
Weight 15%
Strategy & planning
Weight 15%
Execution quality
Weight 15%
Reporting clarity
Weight 15%
Cost fairness
Weight 10%
Scoring model
Rate each criterion from 0 to 5. The weighted total gives you a single score out of 100 for stakeholder reviews.